“It is a nice, sort of low-risk, reasonably low-cost ... way to reach out to those audiences,” said Jim Sciancalepore, Media Logic’s senior creative director.
Good read, the University worked with a PR firm to create a Facebook application to create a viral effect within Facebook rather than going through the Advertising route which does not evoke a lot of trust in the target audience.
It is kind of cool but also frustrating in many ways to see all my ideas have been done in one way or another. I guess the good news is that as long as they are not mainstream, I can still execute my ideas.
