Today I want to test Digg for an SEO purpose. I currently work at Agence de placement Télé-Ressources as a communications and marketing coordinator. I have been trying to rank my company for a keyword and so far so good. I was able to position Agence de placement Télé-Ressources on the first page of Google. However, of course, I want to be in the top 3 in the SERP. I just realized that Digg has do follow links. Not only that, the name of the article, chosen by the Digger / Digg User, is in the title tag, in the H1 and in the URL (although it uses underscores rather than dashes for spaces).
Of course, this digg page has very little authority unless it gets dugg a lot and ends up on the first page... Who here thinks a link is still a link and an optimized link is still an optimized link?
If you would like to help me in my experiment, please digg the article : Agence de placement !
How to use video in a social media marketing mix strategy by using Youtube and blogs:
Due to security reasons, certain people who were shot on video asked for the Youtube clip shot at the International Development Week Workshop to be removed from the Internet. In order to show them how quick and easy it is to publish a video on their own website (or blog) I embedded a video of mine instead.
Good rule of thumb: Go where your audience is. If they are on myspace, go on myspace. You can be on Facebook, but focus your time and energy by updating and being involved on Myspace. Same for Youtube vs Seesmic vs Viddler.
Another rule of thumb: Don't be afraid to ask questions.
As promised, here is the list of social media sites discussed at the workshop:
The biggest social media will survive. Plain and simple. Youtube and Facebook are here to stay. Personally, I don't even know why Myspace is still alive. It looks to me that their numbers/stats are inflated. Sure they have over 100 million users but how many of them are actually active? Facebook has much more conversation going on than Myspace and that is why Facebook is a shoe-in to still be alive passed this recession.
I wouldn't be surprised to see Myspace die in the near future unless they start acting smart. Improve interactions!!! Let's be real, the reason why Facebook established itself as a powerhouse is due to its unlimited photo uploads and the ability to tag friends in these pictures. Facebook is proactive, Myspace is reactive. Oh! Facebook has unlimited photo uploads, let's do that too! Let's also do tagging. Too late.
Myspace still has an advantage. It has a good hold on the artistic/creative scene on the internet. Myspace needs to capitalize on it and for the love of my eyes, do something about backgrounds. It is nice to allow artistic expression but that doesn't mean that everybody can be artistic. If a member's page is unreadable because it has the band's group picture at the back and the font is black, nobody will want to come back to the page often. That is not good for the band and not good for Myspace.
The only way Myspace can prosper is by leveraging its community. They are artistic, they are bands, give them tools to help promote their band, give the community's tool to connect and increase interaction. Myspace is a junk social network filled with self promoting spammers. Appropriate that community, give them tool to turn your social network where people will turn towards to learn more about artists and bands and their new shows. The reality is that most Myspace friends are just part of a collection of strangers. Well if that is the case, help strangers meet, help strangers interact!
Suggest "friends" to me because they are a great Hip-Hop band or an up and coming soul band and you, Myspace, know that from me because of the data in my profile, my listed interest, the profile of my friends, etc.
Allow members to rate songs or bands or any art work.
Allow friends to share songs with other friends.
Leverage your video platform, you have a great one (especially compared to Facebook) leverage it, make it easier to share within the community and to share outside of the community.
Promote the fact that it can be shared in different ways.
Encourage your members to upload videos.
Inform them that it is a great way for their garage band to gain exposure.
By the way, your news feed sucks. Stop trying to copy Facebook. Make your own news feed.
Survival of the fittest - Adapt or die. Plain and simple.
Jason Mraz has a great thing going on right now, a lot of people are making covers of his song and posting the videos on Youtube. Why aren't the marketing team behind him utilize that, appropriate it and build on it? It's FREE!!! It is also much more powerful than displaying print ads about the album. People can actually experience the song.
A quick look at Jason Mraz' official website, show that they are aware that social media exist, they have a Youtube channel and I like their idea of the Polaroid book and their idea with the cell phones, Jason Mraz details in a photo, but that is barely a decent effort. They get a B for effort and A for creativity but come on. How did you have the great idea of using your public and engage them in participation by allowing them to display their (low quality) pictures on the screen but aggregate them so poorly? A quick google search for these pictures doesn't show up in the first pages...
Let's focus on Youtube for this blog post. The marketing team should embed all the best covers his fans are doing on Youtube and leave a text comments on the respective Youtube clips to thank the fans and let them know how great it is that they are doing covers then link to the jasonmraz.com media section of the website where all the clips can be aggregated, that will drive even more traffic to the websites. This will create a much bigger following and will also strengthen the exposure of Jason Mraz. The website is Jason's home on the Internet, it is a controlled environment where the marketing team can expose their best marketing messages. Drive the traffic there! Bring them into your home.
Set up a contest! Encourage your audience to submit their best cover over Youtube, supply them with the instrumental. Ask visitors to vote for the best cover and have the winner win tickets to his next show with a VIP pass, an autographed CD whatever. How many of these cover artists' friends do you think will go to the website and support their friends? The bigger the exposure, the more chances these visitors will want to attend Jason's next show in town.
Have Jason Mraz make one quick webcam clip to comment and thank all the covers out there and have them linked to the covers as a response to these youtube cover clips. Chances are, these artists have a Myspace page. Friend them up!
That's it for now, I will add more in another blog post.
Here are a few of these great Youtube Covers:
Notice the great annotations. Unless the marketing team is behind it, you have free advertising. The fan is a free postergirl and encouraging viewers to buy the album. How great is that? Capitalize on it! The video has been viewed over a million times. That is over a million hits that could of been driven to the controlled marketing environment web site.
I am a Social Media Marketing strategist from Montréal, Canada. I currently work for KWAD9. My blog is the written version of that part in my head that constantly thinks, discusses and analyzes Social Media from a Web 2.0, Marketing and Generation Y perspective. Yes that generation you really want to get in their head.
